Max Loesche is the head content creator & CEO of Strike&Catch. He is a life-long passionate angler who has a knack for writing.
My Life & Work Story
I am 35 years old and have been a specimen angler since the tender age of 12. During those 23 years, I have built up a lot of experience and knowledge when it comes to various types of fishing and fish species.
I have always been blogging about my fishing adventures, but it wasn’t until the summer of 2019 that I discovered that you could actually build an enormous niche site around this hobby of mine.
I have never really liked working a conventional 9-5 job, as it just never fulfilled me or had the ability to make me happy. I have worked as a dishwasher, as a receptionist, a librarian, a university administrator, and a professional translator, but nothing really stuck around for long.
Working for others just never really cut it for me and I was constantly searching for something else.
So, during the winter of 2020, I decided to change things! I founded a company called Strike&Catch, got a website and a YouTube channel and started to produce a lot of content, in the form fishing articles and videos.
It didn’t take long before I realized that this is something I really love to do. It basically reflects my entire being and I can honestly say that I put my heart and soul into every piece of content I create.
It’s amazingly fulfilling and rewarding and the best thing of all is that there is virtually no limit to it, only the one I set myself. And trust me when I say this; I mean to go very, very far!
Because once you have found something you’re really good at, something you are passionate about, and something you know pretty much everything about, it doesn’t even feel like work.
Instead, it’s simply a natural part of your daily life that you love and care about deeply. I think this also reflects in the articles I write, at least that’s my hope and ambition!
My Two Favorite Personal Bests
Long-Term Goals for Strike&Catch
- Provide the best and most helpful fishing content on the entire internet (go big or go home!)
- 1.000 published articles (when I hit that, I’ll go further!)
- 300.000 monthly readers
- 300 YouTube videos (after that, 300 more)
- 300.000 monthly views on YouTube
- Even better and even more helpful content for my readers
Accomplishments & Education
- 5 published articles in popular fishing magazines
- Head of an online-based Multi Specimen Cup for over 10 years
- A chapter in an upcoming book about crucian carp fishing in England
- 70 in-depth fishing articles on strikeandcatch.com (so far)
- A ton of gained knowledge about SEO and content creation
- Bachelor of Arts in Social Geography and Politics (Mittuniversity, Sweden)
- Master’s Degree in Digital Communications and Information Retrieval (Borås University, Sweden)
- Proud and loving husband
- Father of two wonderful girls
Personal Life Goals
- Catch a wild 40lb+ carp
- Catch a 30lb+ pike
- Make writing and fishing a fulltime income before I’m 40
- Travel and fish the world
- Always be the best husband to my wonderful wife and the best and most present dad to my little daughters
- Well trained abdominal apps (this is the only one I am unsure about…)